Are We Brainstorming the Right Way?
The LEAN Design Innovation Cube method uses individual thought before group discussion. The graphic below does an excellent job of making the case. Source: www.mavenlink.com
Read MoreYour Customers’ Eight Primary Values
All customers desire eight basic benefits from a product. People may express these values in many different ways, but they underlie every customer’s wishes. For example, all customers want performability: the assurance that the product will function the way they expect. This can be expressed in many ways, such as speed attained, weight lifted and time taken to accomplish a task Customers also...
Read MoreHow to Recognize Ripening Bananas
How to Recognize Ripening Bananas Invention is not the mother of necessity. You do not create growth opportunities. You must discover and exploit them. The Rule of “Recognize Ripening Bananas”, the first task in your Systematic Corporate Innovation process, will help you spot new opportunities while they are still “green bananas,” ready for the picking. Opportunities seldom appear in the...
Read MoreHow To Measure Product Team Efficiency
How To Measure Product Team Efficiency Want to know the biggest killer of new product success? If you guessed “late-to-market” or “didn’t hear the customer’s voice” or “technology missteps,” guess again. I’ve found these to be only symptoms. My experience shows poor product team efficiency to be at the top of the list. How well your...
Read MoreRules for Tools
Six Rules For Tools Uncertain about which product design tools to use and when? Join the crowd. Today it’s almost like alphabet soup…QFD, DOE, DFM, DFA, CAD. Here are some rules to help you out of this malaise. The trick is to use the right tools, at the right time, in the right way, to get the right results. Rule #1- Use problem definition tools first....
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